Search Engine Optimisation (SEO) is the process of constructing your site so that it is properly indexed by the major search engines e.g. Google and Bing and that your site content ranks highly in the index against appropriate search terms.

There are two seperate elements to this; site design and site content.

Your site needs to be designed and structured to be search engine friendly i.e.

• Strict coding standards including accessibility should be applied during design
• Use of cascading style sheets (CSS) for page formatting (separating content from design)
• Standards conformance checked using official on-line tools
• Logical and simple page navigation structure
• Descriptive page titles and other metadata e.g. content description

All of our web sites are optimised for search engine indexing during the design and build stages.

Your site content needs to be relevant, be regularly updated and contain those key terms and phrases likely to be used in searches.

This will not necessarily guarantee you a high ranking if your products and services are not unique and your competition is ahead of you.

To further promote your site there are additional services you need to consider, please read More information about Site Promotion services from Wensley House Limited.

Talk to us about how you could benefit from this service.